Our History

Origins and Traditions

  • The Sonraj Family comes from a Memon family in Gujrat. The family is renowned for jewelry In India with a history of over 100 years. The word Sonraj means “Son” Gold and “Raj” King means Gold King.
  • Before stepping into the watch business in Pakistan the Sonraj family had prominent presence in the advertising industry. The family was a founding partner in one of the largest advertising agency in Pakistan. The family also owns a chain of renowned Jewelry outlets and their business acumen dates back to their forefathers.
  • In 1976 Sonraj was formed as the first official agent of Rado in Pakistan.
  • In 1991, Rameez Sattar son of Mr. Abdul Sattar took over the business. Through his father’s business acumen and the dynamics of the changing market, Rameez Sattar ventured into bringing a wide range of premium Swiss brands in Pakistan.


Today, Sonraj is the preeminent leader of watches and accessories in Pakistan and aims to grow its retail network in the upcoming years. 

Transition to New Retail

  • In 2001 Sonraj opened its first state of the art outlet in Zamzama Boulevard Karachi and in 2003 Sonraj opened its store in Lahore
  • 2010 the first AM:PM was launched in Dolmen Mall Clifton Karachi followed by an outlet in Serena Hotel, Islamabad in 2012.
  • After this the first flagship of Collectibles store and Movements was opened in Dolmen Mall Clifton, Karachi in 2014 and in 2015 another flagship store was launched in Lahore.
  • In 2016 Movements was launched in The Place, Karachi AM:PM in Mirpur was launched in 2017