Corporate Social Responsibility

Philanthropy and Charity

Sonraj has always been passionate about giving back to society, and through its CSR efforts, the company champions many initiatives.

Kidney Centre Dinner

Every November, The Kidney Centre’s Annual Fundraising Dinner signals the beginning of Karachi’s winter Social Season, an elegant event that, naturally,attracts the city’s social and business elite. Sonraj continues its long standing commitment to supporting the Kidney Centre.

Special Olympics Marathon

As a Patron Sponsor of the Special Olympics Pakistan, Collectibles – under the banner of its AM:PM (see note at beginning) retail brand – supported the event in Karachi. With the options of a 10km run, a 5km run, and a 5km walk, almost 2,500 people participated, including athletes, business people, celebrities, the general public, and nearly 400 Special Athletes.

Kidney Centre Brunch

For 15 years, Collectibles has been supporting Pakistan’s Kidney Centre’s fundraising events to help fund treatment for those, especially children, who cannot afford the necessary care. At a beautiful private home, Collectibles hosted more than 800 guests at the 2016 brunch, one of Karachi’s most high-profile social events.