Corporate Social Responsibility

Philanthropy and Charity

Sonraj has always been passionate about giving back to the society and through its CSR efforts the company is associated with many initiatives.

Kidney Centre Dinner

Every November, The Kidney Centre’s Annual Fundraising Dinner signals the beginning of Karachi’s winter Social Season, an elegant event that naturally, attracts the cream of the city’s social and business elite. Continuing Sonraj’s longstanding commitment to support  Kidney Centre.


As a Patron Sponsor of Special Olympics Pakistan, Collectibles – under the banner of its AM:PM retail brand – supported the event in Karachi. With the options of a 10km run, 5km run and 5km walk, almost 2,500 people participated, including athletes, business people, celebrities, the general public and almost 400 Special Athletes.


For 15 years Collectibles has been supporting Pakistan’s Kidney Centre’s fundraising events to help fund treatment for those, especially children, who cannot afford the necessary care. At a beautiful private home Collectibles hosted more than 800 guests at the 2016 brunch, one of Karachi’s most high-profile social events.