Our story begins in geneva, 1975.
During a business trip to Switzerland, Mr Abdul Sattar Abbas Omer met with a senior representative of an esteemed Swiss watch brand. The discussions marked the inception of Sonraj, a name synonymous with luxury in Pakistan.
origins
Driven by his passion for luxury watches, Mr Abdul Sattar Abbas Omer achieved a remarkable milestone in the Pakistani market. With unwavering determination, he opened the country's first Swiss watch boutique in 1981. This momentous step introduced Swiss watches to Pakistani enthusiasts and heralded a new era of appreciation for fine timepieces.
Mr. Abdul Sattar Abbas Omer's relentless pursuit of his passion earned him the nickname "Ghari Wala" in the Saddar markets, cementing his reputation as a pioneer in the luxury watch industry in Pakistan.
Collectibles
Mr Rameez Sattar, the son of Mr Abdul Sattar, has since taken the helm, furthering his father's legacy with a passion for art and luxury. Under Mr Rameez Sattar's leadership, Sonraj introduced its first 'Collectibles' multi-brand boutique on Zaibunnisa Street in 1997. Representing a unique blend of world-renowned Swiss brands, Collectibles quickly became the go-to destination for watch enthusiasts.
Over the years, Sonraj has forged partnerships with renowned luxury brands, including Audemars Piguet, Vacheron Constantin, Hublot, Omega, and many more.
As the official partner of these prestigious brands in Pakistan, Sonraj established itself as the country's premier purveyor of luxury timepieces. ‘Collectibles’ has expanded into a nationwide chain with 11 boutiques across Pakistan.
In 2020, in response to the evolving digital landscape and the impact of the COVID-19 pandemic, Sonraj introduced Gharyal - online platform catering to Pakistan's growing luxury market. Today, Gharyal is Pakistan’s leading online luxury platform, bringing our boutique experience to those unable to visit in person. With nationwide delivery, we ensure that our fine watches, jewelry, fragrances, and accessories are accessible to all.
As authorized representatives of the brands we showcase, we take pride in being one of Pakistan's only and fastest-growing platforms with this distinction. Our commitment to excellence and authenticity sets Gharyal apart as the ultimate online destination for luxury.
In addition, to provide a comprehensive luxury experience for watch enthusiasts in Pakistan, Sonraj has established world-class service centres, ensuring exceptional repair and after-sales services for luxury watches. The flagship service centre is located in Zamzama, Karachi.
Maison
With a keen interest in fragrances, Arbaaz Sattar joined the business. In 2023, he launched Maison Sonraj, a hub for prestigious niche fragrance brands, aiming to deliver an internationally recognisable luxury experience. Today, Maison Sonraj houses celebrated brands such as Parfums De Marly, Initio, Xerjoff, and Clive Christian, among others, establishing it as a sought-after destination for connoisseurs of fine scents.
