The world over and across generations of divers and adventurers. DOXA SUB stands for the benchmark for diving watches, greatly contributing to the safety of professional and sports divers thanks to the many technical details they introduced.
About
In the cradle of Swiss watchmaking
Journey starts in the small town of Le Locle, deep in Switzerland’s cradle of Swiss watchmaking: the Jura Mountains. Georges Ducommun was one of 13 children and only twelve years old when he began his apprenticeship with an established watchmaker in 1880.
As the family was not well off, Georges had to contribute his share of the family income. Georges´ temperament for hard work and discipline combined with a passion for mechanical precision and beauty meant timepieces passed through increasingly skilled and expert hands.
DOXA’s aesthetic credentials were cemented by an instant classic in 1957: a minimalist, Bauhaus-inspired “Grafic” dress watch collection. Ten years later, a purpose-designed, professional-grade SUB dive watch - the first accessible to the growing community of sports divers - sealed technical credentials.
The SUB was developed with diving-legend Jacques-Yves Cousteau and introduced radical innovations that made it the benchmark for military and professional divers, even to this day.
